One of the things that you should do is to respond immediately. You find that it is the nature of many customers that they are not good at waiting and keeping them for long will be as good as losing them. You should know that the faster you respond, the more clients you will get. This way they will see that you care about their needs making them to like your business. For instance, a sales rep who responds within five minutes is likely to get more customers than the one who responds within thirty minutes.
Not only that but you should also be persistent. This means that you should follow up on the leads as many times as possible. It is not a good idea to give up on a lead after making just one attempt, but it is required that you keep trying as much as you can. You find that when you try many times, it will improve your chances of getting that lead back. It is essential to note that when you call within the ideal range, you will not make many calls before you get the lead.
Apart from that, you should establish a local presence. You find that in most cases when you receive a call from a strange number you will be reluctant to answer thinking that they are maybe scammers or troublemakers. One thing that your sales rep should have to generate sales is to have competitive communication and negotiation skills. Because of that they should be where their customers are and contact them with local numbers. With this they will be in a position to increase contact rate by a more significant percentage thus improving traffic as well.
Besides, you should also create a cadence. This can be defined as the specific sequence of steps, actions or the activities followed to generate and convert a lead. You find that the majority of companies have not made a consistent outreach strategy to best follow up with and contact potential buyers. This way you will be in a position to reach out to many customers within a short time.
Apart from that, you should also motivate your staff. One thing that you should do is to recognize their efforts by giving them some rewards. When you want to motivate your staff you should set a realistic target than when they reach they are rewarded. But it is also essential to make sure that you create a healthy competition where they can still work as a team to lift your business.